Cosmetic Surgery Trends in India in 2010

It is true that people of all ages, young and old, desire to look nice with attractivefeatures

 and want to be appreciated by others. In our era of perfection, cosmetic surgery has altered people’s outlook towards life in general. As a result more and more women and men are choosing cosmetic surgery, making it more popular and acceptable with every passing year. This growth spurt in Cosmetic surgery in year 2010 will be triggered by increasing consumer awareness, direct marketing and advertising campaigns, and technological advances in surgical and non-surgical procedures.

1. Cosmetic surgery will become more acceptable socially in 2010. The issue of societal norms about the alteration of physical appearance with Cosmetic Surgery will shift the direction in coming year. More and more Indians, who can afford, would like to have looks medically altered for better. The increasingly widespread use and acceptability of orthodontics work to improve the appearance of teeth is an example of how use of various medical techniques to alter our appearance is becoming an accepted norm in our society.

2. ‘Looking Young’ is new beauty mantra. There will be a gradual shift in people’s choice from getting ‘more beautiful’ to ‘remaining young’ for longer period with the help of cosmetic surgeries and procedures. After a particular age, people are comfortable with their looks which stand for their individual identity and rather than changing their looks drastically, they would want to remain looking young, for as long as possible. Anti aging surgeries and cosmetic procedures are going to become more popular in India and this segment will catch up with the ‘Make me more beautiful’ oriented cosmetic surgery market in year 2010. The recent years have shown increased popularity of procedures like Face-lift, Neck-lift, Blepharoplasty, breast lift, thigh lift etc and this trend will continue at a much faster pace in 2010. This year Facelift and neck lift will be a rage amongst Indian women in 50-60 age group. Apart from this Blepharoplasty or Eye bags correction surgery will be much in demand for the crisp looking eyelids and sharp ‘untiring’ look for the eyes.

3. Body contouring would remain most popular in New Year. Liposuction will continue to be a popular cosmetic surgery procedure for body contouring and fat reduction for the year 2010 as liposuction still is the most effective and popular fat reduction treatment at present. However quest for non surgical fat removal will continue help develop newer technologies. Injection Lipolysis or mesotherapy, in which multiple injections are given in fat layer to dissolve the fat, will emerge as a popular treatment for cellulite and fat deposits in this year. The number of patients seeking plastic surgery procedures for body contouring after dramatic weight loss like abdominoplasty for loose abdominal skin, breast lift surgery for sagging breasts, lower body lift, arm lift etc. will increase in next year.

4. Indian Mothers will opt for body makeovers to go back in time. A Mommy makeover utilizes combination of cosmetic surgery treatments and procedures to reverse and correct the visible, unwanted effects of pregnancy, breast feeding and child-rearing like stretching and loosening of the skin in the areas of the breasts, thighs, abdomen and excess fat deposits in the belly, back and thighs. Mommy makeover combining tummy tuck and breast lift / augmentation, would be very popular among mother of 30-40 year age group in 2010 in India.

5. Slim look for big fat wedding In India, arranged marriage system and importance of physical beauty in selecting prospective partners, has played a big role in growth of cosmetic surgery market. Indian wedding market would continue to be a big driver in growth of cosmetic surgery in India in 2010 also. Breast Implant surgery and liposuction will be most popular pre-marriage surgical procedures amongst girls while large male breast( Gynecomastia) reduction surgery/ liposuction will be more popular among boys. ‘Lip Pout’ with filler injections and Botox for excessive sweating in underarms will be popular non surgical cosmetic procedures among girls during preparations for marriage.

6. Partners in pain Another interesting change being noticed in our society is concept of ‘Cosmetic Surgery Buddies’. Besides sisters or mother & daughters going forcosmetic surgery together to boost each other morale, now prospective bride and groom as well as newly weds are opting for cosmetic surgery procedures together. This could be due to increasing number of love marriages where women are asking men to also match them in looks and body shape.
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7. Men too joining the fun: Men will represent a growing segment of the aesthetic surgery market in India due to growing acceptance among them about being looking good. Till few years ago, female patients would dominate Cosmetic surgery procedures and the Female to male ratio was 90:10. This ratio has now become 75:25 and going into next decade this ratio could reach 60:40. In coming years, large male breast reduction, liposuction, laser hair removal will be more popular among younger men while Hair transplant surgery and facelift surgery will be treatments of choice in older men.

8. Botox will emerge top wrinkle buster: Botox, the most popular cosmetic procedure for the last few years in India, will continue to lead amongst non surgical cosmetic procedures in India in 2010 also. This segment is likely to grow by more than 500% in next 5 years as more awareness is created among great Indian middle class. Currently working mothers between the ages of 40 and 55 years old are the most common users of Botox. In next decade, Botox will also become more popular in 30- 35 age group as more people will realize its potential in delaying the wrinkles on the face.