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Medical Crisis - An Overview



The concept of Customer and Service provider in the profession of healthcare delivery is new and trending these days. Increased consumerism and materialism has increased the trust gap among various players. Increasing awareness, hostile attitude of society, availability of legal hammer and declining camaraderie among medical practitioners are few visible obstacles raising its bar everyday. What can be done in these unfair and suffocating circumstances usually beyond our control? There can be innumerable ideas on this issue but these are not well comprehended, collated or adopted by many of us. Either we sit back and take the nonsense or we innovate, think out of the box and survive! Many unfortunately think that actually nothing can be done to redeem the situation! Those who do not innovate will perish in consumer centric world !! If people have reduced this noble profession to the level of trade or business based on various variables then it is wise and logical to apply all market force multipliers to be victorious and profitable. It is self-defeating exercise if we carry on with human values and sacrosanct ideas, so called ethics. I shall request all my colleagues who dare to think and go beyond the actual call to suggest ways and means to win over the prevailing distrust and medical chaos! With my limited knowledge and with my limited knowledge and experience, I would like to forward my views for analytical discussion.  Let us innovate and be always one step ahead of our customers and public at large.  All doctors should study consumer behavior, human psychology, and medical management. How and where can be debated later? Ignorance of the law is no excuse. We all should have adequate knowledge of all related laws, bye- laws and regulations. Emphasis on acquired soft skills. Transparency in all types of interactions between the doctor and client. Specific and accurate documentation with proper record keeping. I also agree that many medical diseases carry a lot of psychosomatic overlay and faith, trust and suggestion plays a significant role in the overall cure of medical ailments. Yet, to ensure a safe and winning atmosphere in our workplace is as much our responsibility as that of the state, society, and law enforcing agencies.


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